Jessica Campbell
About Jessica Campbell
Jessica Campbell serves as the Head of Channel Marketing at Victory Capital, where she has worked since 2021. She has over 15 years of experience in marketing within the investment management industry, having previously held positions at Pathway Capital Management and Victory Capital.
Current Role at Victory Capital
Jessica Campbell serves as the Head of Channel Marketing at Victory Capital. She has held this position since 2021. In her current role, she focuses on developing and implementing marketing strategies that enhance the company's brand presence within the investment management sector. Her responsibilities include overseeing channel marketing initiatives and ensuring alignment with the company's overall marketing objectives.
Previous Experience at Victory Capital
Before her current role, Jessica Campbell worked at Victory Capital as the Head of Marketing Operations from 2017 to 2021. During her tenure, she played a significant role in integrating marketing operations during mergers and acquisitions. Her work contributed to the overall efficiency and effectiveness of the marketing department, supporting the company's growth and adaptation in a competitive market.
Experience at Pathway Capital Management
Jessica Campbell was employed at Pathway Capital Management as an Associate from 2006 to 2017. Over her 11 years with the company, she gained extensive experience in investment management. This role provided her with foundational knowledge and skills that she later applied in her marketing roles.
Educational Background
Jessica Campbell earned her Bachelor of Science (BS) in Business Administration from California State University-Long Beach, where she studied Finance, Real Estate, and Law from 2002 to 2006. She furthered her education by obtaining a Master of Business Administration (MBA) from California State University-Fullerton, completing her studies from 2010 to 2012. Her academic background supports her expertise in marketing and finance.
Marketing Expertise and Achievements
Jessica Campbell has developed innovative marketing strategies that have significantly enhanced Victory Capital's brand presence in the investment management industry. She has expertise in leveraging analytics to optimize marketing content and improve channel performance. Additionally, she contributed to the successful launch of new asset management products through targeted channel marketing initiatives.