Chris Dietrich
About Chris Dietrich
Chris Dietrich serves as the Area Vice President for the West at Victra - Verizon Authorized Retailer and has extensive experience in sales and digital strategy within the telecommunications industry. He has held various leadership roles at Verizon and GoWireless, and currently contributes to the advisory boards of Essential Home Services and Yoga Haven Las Vegas.
Current Role at Victra
Chris Dietrich serves as the Area Vice President for the West region at Victra, a Verizon Authorized Retailer. In this role, he has executive leadership responsibility for over 60 sales markets and more than 650 Verizon stores across 15 states in the Western United States. He has been with Victra since 2022, focusing on strategic development and execution to enhance retail performance.
Previous Experience at Verizon
Prior to his current position, Chris Dietrich held several key roles at Verizon. He served as the Executive Director of Digital Sales Strategy from 2017 to 2019, where he was responsible for digital operations, including SEO and customer journey optimization. He also held the position of Senior Director of Retail Sales from 2009 to 2012 and Senior Director of Indirect Sales and Distribution from 2012 to 2015, contributing to significant growth in retail distribution.
Advisory Roles
In addition to his current responsibilities, Chris Dietrich is an Advisory Board Member at Essential Home Services since 2022 and at Yoga Haven Las Vegas since 2023. He previously served as an Advisory Board Member at Reliefium from 2019 to 2020 and at GoWireless, Inc. from 2019 to 2022, where he contributed to strategic initiatives and operational improvements.
Educational Background
Chris Dietrich has a strong educational background in business and digital marketing. He earned a Bachelor's degree in Business Management from the University of Phoenix and a Master's degree in Business Administration-Management from the same institution. Additionally, he completed a Mini MBA in Digital Marketing at Rutgers Business School and obtained a certification in Digital Marketing from Cornell University.
Achievements in Digital Sales
During his tenure at Verizon, Chris Dietrich led initiatives that significantly increased the digital sales mix from 4% to 14% within two years. He also developed and launched Verizon's first digital same-day delivery program, showcasing his ability to drive innovation and enhance customer experience in digital operations.