Matt Magnani
About Matt Magnani
Matt Magnani is the Manager of CRM Marketing at Victra - Verizon Authorized Retailer, where he has worked since 2022 in Raleigh, North Carolina. He has extensive experience in marketing across various roles and companies, including Performance Bicycle and Cornerstone Building Brands.
Work at Victra
Matt Magnani has served as the Manager of CRM Marketing at Victra, a Verizon Authorized Retailer, since 2022. In this role, he is responsible for developing and executing customer relationship management strategies to enhance customer engagement and retention. His work is based in Raleigh, North Carolina, where he focuses on aligning marketing initiatives with the company's strategic goals.
Previous Experience
Prior to his current position, Matt Magnani held several roles in marketing across various organizations. He worked at Performance Bicycle for a total of 15 years, serving as Marketing Manager from 2001 to 2008, Director of Marketing from 2008 to 2016, and Vice President of Marketing from 2016 to 2019. He also worked as Marketing Manager at Cornerstone Building Brands for 9 months in 2021-2022 and as Digital Strategy & Account Manager at Renova Digital in 2020.
Education and Expertise
Matt Magnani earned a Master of Arts in Radio/TV/Film from the University of North Texas, where he studied from 1994 to 1996. He also holds a Bachelor of Arts in Communications from Marist College, completed between 1990 and 1994. His expertise includes developing go-to-market strategies, managing multi-channel marketing campaigns, and implementing loyalty marketing programs.
Skills and Competencies
Matt Magnani possesses a range of skills relevant to marketing management. He is proficient in budget development and management, vendor management, and contract negotiations. He has a strong background in partnership marketing and influencer marketing, which he leverages to enhance brand visibility. Additionally, he is recognized for his ability to distill complex data into actionable insights tailored for specific audiences.
Professional Recognition
Throughout his career, Matt Magnani has been acknowledged for his resourcefulness and ability to maintain composure under pressure. He has a proven track record of making decisions in ambiguous situations and has successfully implemented marketing initiatives that enhance customer engagement and loyalty.