Edward Cleary
About Edward Cleary
Edward Cleary is a Senior Strategic Client Manager at VidMob, with a strong background in digital marketing and video production. He has held various roles in companies such as Majorel Ireland and Avoca Ireland, and has developed expertise in optimizing video creatives through data integration.
Current Role at VidMob
Edward Cleary currently serves as a Senior Strategic Client Manager at VidMob, a position he has held since 2021. In this role, he focuses on strategic client management within the EMEA region. His responsibilities include optimizing video creatives by integrating performance data with insights from previous video assets. He has been instrumental in enhancing VidMob's client relationships and driving successful outcomes for clients in the digital marketing landscape.
Previous Experience in Digital Marketing
Before joining VidMob, Edward Cleary worked at Majorel Ireland as a Google Ads Advertising Campaign Optimiser from 2018 to 2019. His role involved optimizing advertising campaigns to improve performance metrics. Additionally, he served as a Video Director at Tinderpoint for one month in 2017 and at Keoghs for one month in 2015. His experience in these roles contributed to his expertise in video production and digital marketing strategies.
Retail and Marketing Background
Edward has a solid foundation in retail and marketing, having worked at Avoca Ireland in various capacities. His roles included Retail Assistant from 2006 to 2012 and Online Marketing Intern from 2016 to 2017. His extensive experience in retail settings has provided him with insights into customer engagement and sales strategies. He also worked at Kathmandu as a Retail Assistant in New Zealand for seven months in 2013.
Educational Background
Edward Cleary studied at Dún Laoghaire Institute of Art, Design and Technology, where he earned a Bachelor of Arts (B.A.) in Business Studies and Arts Management from 2006 to 2010. He has also pursued further education at Dun Laoghaire College of Further Education, focusing on TV and Video Production, achieving FETAC Level 5. Additionally, he has attended the Gaiety School of Acting, where he completed several certificate courses in drama and improv since 2011.
Expertise in Video Production and Account Management
Edward possesses a strong background in both creative video production and strategic account management. His experience allows him to bridge the gap between the creative and analytical aspects of digital marketing. At VidMob, he has developed expertise in optimizing video creatives, which enhances the effectiveness of marketing campaigns for clients in the EMEA region.