Elizabeth O'connor
About Elizabeth O'connor
Elizabeth O'Connor is a Director of Business Development with extensive experience in managing advertising portfolios and formulating direct response strategies. She has worked for notable companies such as Facebook, Apple, and Oracle, and currently holds a position at VidMob in New York.
Work at VidMob
Elizabeth O'Connor has been serving as the Director of Business Development at VidMob since 2022. In this role, she focuses on driving business growth and developing strategic partnerships. Her expertise in formulating ROI-focused strategies is instrumental in helping clients leverage VidMob's capabilities in the digital advertising space.
Previous Experience at Facebook
Prior to her current role, Elizabeth worked at Facebook as an Account Manager in Advertising from 2017 to 2018. During her tenure, she managed a portfolio of approximately 50 advertisers, generating over $60 million in annual revenue. She specialized in creating direct response strategies that utilized Facebook's audience targeting and measurement tools.
Education and Expertise
Elizabeth O'Connor holds a Bachelor of Science (B.S.) in Communications from Boston College, where she studied from 2010 to 2014. Additionally, she studied International Business at Universidad Carlos III de Madrid for 11 months in 2013. Her educational background supports her expertise in business development and digital marketing.
Career Background
Elizabeth's career includes significant roles in various organizations. She worked at Oracle as a Regional Manager in Business Development from 2014 to 2017. Before that, she was a Fundraiser and Trainer at RuffaloCODY from 2011 to 2014. She also contributed as an Editorial Contributor at Business Insider in 2013 and served as an Account Executive at Apple from 2018 to 2022.
Specialization in Advertising
Elizabeth specializes in sectors such as Health & Beauty, Home/Luxury, B2B clients, and online marketplaces. She has consulted with advertising agencies, Facebook Marketing Partners, and C-level marketers to maximize growth and return on ad spend through effective advertising strategies.