Jackie Paulus
About Jackie Paulus
Jackie Paulus serves as the Senior Director of Marketing for the Americas at VidMob, where she has worked since 2022. With a diverse background in marketing and leadership roles across various organizations, she specializes in public relations, sports marketing, and team culture advocacy.
Work at VidMob
Jackie Paulus serves as the Senior Director of Marketing, Americas at VidMob since 2022. In this role, she leads cross-functional teams to develop communication strategies for product launches and feature announcements. Previously, she held the position of Director of Marketing, Americas & NA PR/Comms at VidMob from 2021 to 2022. Her responsibilities include managing high-profile client relationships for strategic public relations, events, and speaking engagements. She operates remotely from Golden, Colorado.
Education and Expertise
Jackie Paulus holds a Master of Business Administration (MBA) from the University of Illinois Urbana-Champaign, where she studied Business Administration and Management, Entrepreneurship/Innovation, and Global Business from 2017 to 2019. She also earned a Bachelor of Science degree with an emphasis in Marketing, Sales, and Advertising from the University of Northern Iowa. Her expertise includes sports marketing, change management, and merging creative thinking with strong execution.
Background
Jackie Paulus has a diverse professional background that spans over two decades. She began her career at Memphis Redbirds as part of the Marketing & Promotions team. She then worked at Tribune Media as Head of Marketing & Digital Innovation for WGN Radio from 2008 to 2017. Following that, she served as VP Marketing & Operations and Partner at After The Whistle from 2017 to 2021. Additionally, she founded and served as CEO of Jackie's Mom's Seasoning from 2015 to 2023.
Achievements
In 2022, Jackie Paulus received the IMA Impact award for B2B Best Use of Video for the Intelligent Creative Spotlight project. This recognition highlights her contributions to effective marketing strategies and innovative use of video content in B2B communications. Her advocacy for a strong company culture emphasizes linking team efforts to meaningful goals and ensuring transparent communication within her teams.