Susan Naci
About Susan Naci
Susan Naci is the Beauty and Luxury Industry Lead at VidMob, where she has worked since 2020. She has extensive experience in the beauty and luxury markets, having held key positions at companies such as Beautycon Media, Amazon, and Condé Nast.
Current Role at VidMob
Susan Naci serves as the Beauty + Luxury Industry Lead at VidMob, a position she has held since 2020. In this role, she focuses on leveraging her extensive experience in the beauty and luxury sectors to drive growth and innovation. Her responsibilities include developing strategies that enhance brand visibility and engagement within the digital landscape. Naci's leadership at VidMob emphasizes the importance of data-driven insights and creative solutions tailored to the unique needs of clients in the beauty and luxury markets.
Previous Experience at Beautycon Media
Before joining VidMob, Susan Naci worked at Beautycon Media as the Executive Vice President and Head of Global Brand Partnerships for Beauty, Health + Wellness, and Media from 2017 to 2018. During her nine-month tenure, she was responsible for establishing strategic partnerships and enhancing brand collaborations within the beauty and wellness sectors. Her role involved advising brands on market trends and consumer engagement strategies, contributing to the overall growth of the organization.
Experience at Amazon
From 2018 to 2020, Susan Naci held a position at Amazon, focusing on Advertising for Beauty and Consumer Packaged Goods (CPG). Her two-year experience involved analyzing market opportunities and developing advertising strategies tailored to the beauty industry. Naci's work at Amazon allowed her to gain insights into e-commerce dynamics and consumer behavior, further enhancing her expertise in digital marketing and brand promotion.
Educational Background
Susan Naci has a strong educational foundation that supports her career in the beauty and luxury industries. She studied at the University of Connecticut, where she earned a Bachelor of Arts degree with a double major in English and Communications. Additionally, she pursued her Master of Business Administration (MBA) at the Zicklin School of Business, specializing in International Marketing. Naci also attended Baruch College, where she furthered her studies in International Marketing, achieving another MBA. This diverse educational background equips her with the skills necessary for strategic insights and market analysis.
Expertise in Beauty and Luxury Markets
Susan Naci possesses extensive expertise in the beauty and luxury markets, specializing in white space and opportunity analysis. Her skills include growth acceleration strategies tailored specifically for these industries. Naci is experienced in advising and mentoring brands, particularly in influencer collaborations and strategic insights for e-commerce and digital marketing. Her comprehensive understanding of market dynamics positions her as a valuable asset in driving brand success within the beauty and luxury sectors.