Ariel Alvero, M.A.
About Ariel Alvero, M.A.
Ariel Alvero, M.A., serves as the Senior Director of Sales at the Santa Clara Convention Center, where he has worked since 2023. He has a diverse background in sales and management, with previous roles at AEG Presents, the San Francisco Giants, and Spectra.
Current Role at Oak View Group
Ariel Alvero serves as the Senior Director of Sales at the Santa Clara Convention Center, a position held since 2023. In this role, Alvero is responsible for overseeing sales strategies and operations, focusing on maximizing venue rental fees and other revenue streams. Alvero's leadership contributes to the center's financial performance and client engagement.
Previous Experience in Sales Management
Before joining Oak View Group, Alvero worked as a Senior Sales Manager at Spectra for two years at the Santa Clara Convention Center from 2021 to 2023. Prior to that, Alvero held the position of Sales Manager at AEG Presents, specifically at The Mountain Winery, from 2017 to 2019. These roles provided Alvero with extensive experience in sales strategy and client relationship management.
Educational Background
Ariel Alvero earned a Master's Degree in Communication Studies from San Francisco State University, completing the program from 2014 to 2016. Prior to this, Alvero obtained a Bachelor's degree in Organizational Communication from California State University, Chico, from 2009 to 2014. This educational background supports Alvero's expertise in communication and organizational dynamics within the sales sector.
Key Contributions and Achievements
During the 2022-2023 fiscal year, Alvero played a significant role in the sales team's success by surpassing the budget by over $2 million. Alvero was responsible for tracking and managing key performance indicators, including an annual revenue budget of $15.5 million. Additionally, Alvero individually sold 182 events, generating over $7.9 million in gross revenue, showcasing effective sales strategies and client engagement.
Early Career and Internships
Ariel Alvero began their career with various roles that provided foundational experience in sales and marketing. Alvero worked as a Luxury Suite Intern for the San Francisco Giants from 2015 to 2016 and as a Sales Consultant for the same organization from 2016 to 2017. Additionally, Alvero interned as a Social Media Marketing Intern at Insomniac Events in 2013. These positions contributed to Alvero's understanding of the entertainment and events industry.