Gaëlle Koutou
About Gaëlle Koutou
Gaëlle Koutou is a Client Director in Advertising at Vinted, where she has worked since 2023. She has extensive experience in various roles at companies such as TikTok, Google, and Burberry, contributing to the establishment of Vinted's advertising business.
Current Role at Vinted
Gaëlle Koutou serves as the Client Director for Advertising at Vinted since 2023. In this role, she is responsible for overseeing the advertising strategies and client relationships within the organization. Koutou played a significant role in establishing Vinted's advertising business, including the creation of cross-domain work processes that integrate Product, Legal, Finance, and AdOps. She was the first recruitment in direct ad sales at Vinted, tasked with building the function from the ground up.
Previous Experience at TikTok
Prior to her current position, Koutou worked at TikTok in various roles throughout 2021. She served as an Account Executive in Global Business Solutions for 10 months, where she focused on client management and advertising solutions. Additionally, she took on the role of BLXCK ERG Lead for Europe and participated as a Mentor in the ByteDance Global Mentorship Program for three months each. These experiences contributed to her expertise in digital advertising and client relations.
Educational Background
Koutou has a strong educational foundation in marketing and leadership. She earned a Master of Arts in International Marketing from Rennes School of Business, completing her studies from 2009 to 2014. Additionally, she has pursued various professional development courses, including Communication for Impact and Personal Leadership and Influence at Cegos and DDA Consulting, respectively, both completed in 2018. She also participated in JRM Global Sales Training at Sandler in 2017.
Career History in Fashion and Technology
Gaëlle Koutou has a diverse career history that spans both the fashion and technology sectors. She held positions at several notable companies, including Saint Laurent Paris as a Wholesale and Franchises Executive, Burberry as a Wholesale, Retail & Franchises Administrator, and Vivienne Westwood as a Jewellery Sales Coordinator. In technology, she worked at Google Marketing Solutions as an Agency Development Manager and Oracle Digital in various roles, including Cloud Account Manager and Content Ambassador EMEA.
Professional Development and Skills
Koutou has actively engaged in professional development throughout her career. She has studied negotiation techniques at DDA Consulting since 2018. Her training and experience have equipped her with skills in client management, advertising strategies, and cross-functional collaboration. These competencies have been instrumental in her roles across different industries, particularly in establishing advertising frameworks and enhancing client relationships.