Sascha Lehn
About Sascha Lehn
Sascha Lehn is a Senior Director of Digital Marketing and CRM at Vinted, with extensive experience in performance marketing and business analytics. He previously held various leadership roles at Zalando Lounge, contributing significantly to digital marketing strategies and team development.
Current Role at Vinted
Sascha Lehn serves as the Senior Director of Digital Marketing & CRM at Vinted, also known as Kleiderkreisel, since 2021. In this role, he focuses on developing and implementing digital marketing strategies that enhance customer engagement and drive growth. His leadership in the digital marketing domain emphasizes team development and the effective use of data analytics.
Previous Experience at Zalando Lounge
Prior to joining Vinted, Sascha Lehn held multiple positions at Zalando Lounge. He worked as Team Lead Online Marketing from 2012 to 2016, where he managed online marketing initiatives. He then progressed to Head of Performance Marketing, Customer Interface, and Business Analytics from 2016 to 2018, followed by a role as Head of Marketing Performance from 2019 to 2020. His career at Zalando Lounge began as an SEM Manager/Project Manager from 2011 to 2012, and he also served as a Junior SEM Manager from 2010 to 2011.
Education and Academic Background
Sascha Lehn studied at Technische Universität Clausthal-Zellerfeld, where he pursued a Bachelor’s degree in Business Administration (BWL) from 2004 to 2009. This educational background provided him with a strong foundation in business principles, which he has applied throughout his career in digital marketing.
Expertise in Digital Marketing
Sascha Lehn has extensive experience in digital marketing, with a strong focus on performance marketing and customer interface management. He utilizes data and analytics to inform marketing strategies and drive growth. His leadership skills are evident in his commitment to team development within the digital marketing sector.