Vilma Mažylė
About Vilma Mažylė
Vilma Mažylė is the Brand Strategy Director at Vinted, where she promotes a collaborative team environment and oversees brand positioning across international projects. With a strong background in marketing and leadership, she has played a significant role in Vinted's growth and success.
Work at Vinted
Vilma Mažylė has held multiple roles at Vinted, contributing significantly to the company's growth and brand strategy. She began her tenure as a Communication Project Manager from 2013 to 2014, where she managed communication initiatives. From 2014 to 2017, she served as the Product Communication Team Lead, overseeing various teams including Product Communications, Public Relations, Localization, and Content Creation. She continued as Brand Marketing Manager from 2017 to 2018, focusing on brand positioning. From 2020 to 2022, she worked as Communication Area Lead, ensuring consistency in brand messaging across international projects. Currently, she is the Brand Strategy Director, a position she has held since 2021, where she leads the brand strategy and oversees the launch of products in international markets.
Education and Expertise
Vilma Mažylė holds a Bachelor of Business Administration (BBA) in Marketing from Vilnius Tech - Vilnius Gediminas Technical University, which she completed from 2007 to 2011. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing from the same institution, graduating in 2013. Her academic background provides a solid foundation for her expertise in brand strategy and marketing communications.
Background
Before her extensive career at Vinted, Vilma Mažylė co-founded Greipo.lt, an online accessories shop, where she worked from 2012 to 2014. Her experience in entrepreneurship complements her roles in corporate settings, particularly in brand and product communication. Throughout her career, she has been recognized for advocating a collaborative team environment, emphasizing creativity and execution freedom.
Achievements
Throughout her career at Vinted, Vilma Mažylė has played a crucial role in scaling the business and enhancing brand visibility. She has led initiatives that improved the performance of Vinted's TV advertisements and has been instrumental in the company's transformation from a startup to a recognized unicorn. Her commitment to executing effective campaign strategies has contributed to the adoption of specific product features and the successful launch of products in various international markets.