Virool
Virool is a B2B marketing company based in San Francisco, specializing in video distribution and programmatic technology to enhance brand marketing and audience engagement.
Company Overview
Virool is a B2B company based in San Francisco, CA, specializing in video marketing within the marketing sub-industry. It caters primarily to the United States and Canada, and operates with a team size of 51. The company was a part of the Y-Combinator batch S12 and offers a customizable video distribution platform designed for brand marketers.
Products and Services
Virool offers a variety of video marketing solutions, including a fully customizable platform with a dedicated account team, new vertical video units, and an emotional insights technology named eIQ. The platform allows the launch of campaigns for as little as $100, providing transparent and insightful analytics with viewability guarantees, emotional resonance, and fraud protection. Additionally, Virool provides a demo account for product preview and a video marketing glossary.
Funding and Investments
Virool has raised a total of $18.62M in funding from top VC firms and angel investors. Notably, the company received the largest seed investment ever given to a Y-Combinator graduate, amounting to $6.62M. The investment funds have been utilized to expand their video marketing capabilities and reach.
Market Reach and Partnerships
Virool has activated video content on more than 100,000 multi-channel sites through partnerships, including significant collaborations with Rubicon Project and direct native placements. The platform has served over 75,000 global campaigns, leveraging programmatic technology to reach key influencers and a proprietary DMP of 450 million unique profiles to build custom, addressable audience segments across all screens.
Customer Support and Resources
Virool provides various support and resource options for its users, including a help center and a contact email and phone number for assistance. The company also features a video marketing glossary on its platform to help users understand industry-specific terms. Additionally, Virool offers a fully customizable platform that scales to fit different needs and provides a refund policy for its services.