Caroline Ponton
About Caroline Ponton
Caroline Ponton serves as the Responsable Communication & Marketing at Visiativ, where she has worked since 2017. She holds multiple degrees in communication and marketing and has experience in managing press relations and community engagement for the Entreprise du Futur project.
Work at Visiativ
Caroline Ponton has been serving as Responsable Communication & Marketing at Visiativ since 2017. In this role, she oversees various communication strategies and marketing initiatives. Her responsibilities include managing press relations for the Entreprise du Futur project, which aims to promote innovative business practices. She also participates in the edition of the magazine Entreprise du Futur and organizes events such as the Congrès Entreprise du Futur. Additionally, Caroline develops marketing and communication tools tailored for the Entreprise du Futur brand and engages with the community of partners associated with the project.
Education and Expertise
Caroline Ponton has a solid educational background in communication and marketing. She studied at ISCOM, where she completed a Master 2 (M2) in Management de la marque et de l'Innovation from 2015 to 2016. Prior to that, she earned a Licence Professionnelle in Communication & Marketing from IUT Besançon in 2013. She also holds a DUT in Techniques de commercialisation from IUT Valence, obtained in 2012, and a Licence in Information et Communication from Université Jean Monnet Saint-Etienne, achieved in 2014. Her academic training provides her with a strong foundation in strategic communication.
Background
Before joining Visiativ, Caroline Ponton gained experience in various communication roles. She worked at Caisse d'Epargne Rhone Alpes as Chargée de Communication Interne for 11 months in 2015 to 2016. Additionally, she held a position at Markal as Chargée de Communication et Marketing for 2 months in 2013. Caroline also worked at Valority as Chargée de communication for 5 months in 2015. These positions allowed her to develop her skills in internal communication and marketing strategies within different organizational contexts.
Achievements
In her current role at Visiativ, Caroline Ponton has contributed to significant projects such as the Entreprise du Futur initiative. She manages press relations and organizes events that promote the project. Caroline also develops marketing and communication tools specifically for the Entreprise du Futur brand. Her involvement in the edition of the magazine and community engagement with partners reflects her commitment to enhancing the visibility and impact of the initiative. These contributions highlight her expertise in communication and marketing within the business sector.