Meryem Boucetta
About Meryem Boucetta
Meryem Boucetta is a Marketing Communication Manager currently employed at Visiativ in Préfecture de Casablanca, Morocco, where she has worked since 2019. She has held various marketing roles, including positions at DATAPLUS Technologies and Les conserves de Meknès, and has a Master's degree in Marketing from ENCG Casablanca.
Current Role at Visiativ
Meryem Boucetta serves as the Marketing Communication Manager at Visiativ since 2019. In this role, she is responsible for developing and executing marketing communication strategies that align with the company's objectives. Meryem has been instrumental in implementing comprehensive digital marketing strategies, including search engine optimization (SEO) and search engine advertising (SEA) initiatives. She also organizes customer events to enhance engagement and promote Visiativ's offerings.
Previous Experience at Visiativ
Prior to her current position, Meryem Boucetta held the role of Senior Manager Marketing Operations at Visiativ from 2017 to 2019. During this time, she focused on enhancing marketing operations and optimizing processes. Meryem's experience at Visiativ began with her final year research project in 2014, where she contributed for five months before transitioning to her subsequent roles within the company.
Professional Background
Meryem Boucetta has a diverse professional background in marketing and communications. She worked at DATAPLUS Technologies, Inc as Marketing Operations and Partnership Manager from 2014 to 2016. Additionally, she gained experience as a Marketing and Communication Assistant Trainee at Les conserves de Meknès - Aicha in 2012 and as a Marketing Project Manager Trainee at AGRO JUICE PROCESSING EUROPA SL in 2013. Her early career also included a role as a Business Development Assistant Trainee at Banque Populaire du Maroc in 2011.
Education and Training
Meryem Boucetta holds a Master 2 (M2) degree in Marketing et Actions commerciales from ENCG Casablanca, where she studied from 2009 to 2014. In addition to her formal education, she has pursued further training in web marketing at Cabinet de consulting EMPSI since 2013. This combination of academic and practical training has equipped her with the skills necessary for her roles in marketing and communications.
Marketing Initiatives and Strategies
Throughout her career, Meryem Boucetta has developed and controlled budgeting strategies for marketing initiatives at Visiativ. She has played a key role in implementing digital marketing strategies that enhance the company's online presence. Meryem's efforts in organizing customer events have also contributed to the overall marketing strategy, aiming to strengthen customer relationships and drive engagement.