Phoebe Simon
About Phoebe Simon
Phoebe Simon is a Digital Marketing Strategist and UX Specialist with expertise in usability testing, content strategy, and SEO/SEM initiatives. She has a strong background in high-level strategy and team-building, and currently works at VisionPoint Marketing in the Raleigh-Durham area.
Work at VisionPoint Marketing
Phoebe Simon has been employed at VisionPoint Marketing since 2018, serving as a Digital Marketing Strategist and UX Specialist. In this role, she focuses on enhancing the online presence of higher education institutions. Her responsibilities include developing and implementing digital marketing strategies that leverage her expertise in SEO/SEM initiatives and usability testing. She utilizes tools such as Google Analytics to inform her strategies, ensuring that they are data-driven and effective.
Education and Expertise
Phoebe Simon holds a Master of Business Administration (MBA) in Marketing from the Weatherhead School of Management at Case Western Reserve University, where she studied from 2000 to 2003. Prior to that, she earned a Bachelor of Arts (B.A.) in Sociology from Hollins University, studying from 1988 to 1992. Her educational background supports her expertise in usability testing and content strategy, which are critical components of her work in digital marketing.
Background
Phoebe Simon began her career at Physician Weblink, also known as Telesis, where she worked as a Certified Director of Credentialing from 1997 to 2000. This role provided her with foundational experience in project management and team-building. After transitioning to VisionPoint Marketing, she has focused on digital marketing strategies, particularly for the higher education sector, utilizing her skills in communication and implementation.
Achievements
Phoebe Simon has demonstrated proven strengths in high-level strategy and team-building throughout her career. Her focus on customer-driven project and budget management has contributed to the profitability and success of various programs. She specializes in enhancing communication and implementation efforts, which are essential for effective digital marketing in the higher education landscape.