Ashleigh Gorman

Vice President, Capital & Partner Solutions @ Vista Equity Partners

About Ashleigh Gorman

Ashleigh Gorman serves as the Vice President of Capital & Partner Solutions at Vista Equity Partners, a position she has held since 2023. With a diverse background in marketing and demand generation, she has accumulated extensive experience in various roles within the company and other organizations.

Current Role at Vista Equity Partners

Ashleigh Gorman currently serves as Vice President of Capital & Partner Solutions at Vista Equity Partners. She has held this position since 2023, contributing to the firm's strategic initiatives in capital management and partnership development. Her role involves overseeing various aspects of capital solutions, enhancing the firm's capabilities in managing partner relationships and investment strategies.

Previous Experience in Marketing and Demand Generation

Prior to her current role, Ashleigh Gorman accumulated extensive experience in marketing and demand generation. She worked at Vista Equity Partners in various capacities, including Director of Marketing Technology & Insights and Senior Manager of Marketing Technology & Insights. Her tenure at Leaf Group as Sr. Marketing Programs Manager further solidified her expertise in demand generation strategies. Additionally, she served as Sr. Demand Generation Manager at Invodo, where she focused on driving marketing initiatives.

Educational Background

Ashleigh Gorman studied at Hampshire College, where she earned a Bachelor’s degree in Business, Economics, and Sociology from 2004 to 2007. This educational foundation provided her with a diverse skill set applicable to her roles in marketing and capital solutions.

Career Progression and Internships

Ashleigh Gorman's career began with internships, including a position at Sibley Peteet Design and Sherry Matthews Advocacy Marketing. She later joined Steel Advertising & Interactive, where she held multiple roles, including Director of Operations. Her progression through various marketing and operational roles laid the groundwork for her future leadership positions in the industry.

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