Paromita R.
About Paromita R.
Paromita R. serves as the Head of Global Data at Vitrina A.I., where she focuses on the media and entertainment industry, particularly in content licensing and services. With extensive experience across various roles in prominent companies, she has significantly contributed to the establishment of Vitrina as a global sourcing hub.
Current Role at Vitrina A.I.
Paromita R. serves as the Head of Global Data at Vitrina A.I., a position she has held since 2020. In this role, she has been pivotal in establishing Vitrina as a global sourcing hub for content licensing and services. She has contributed to the development of Vitrina's industrial search, which is tailored for the video content industry and encompasses over 60 countries, 100,000 companies, and 500 services. Additionally, she has played a significant role in leveraging proprietary AI technology to enhance Vitrina's global Deals Intel, which monitors content funding and acquisition deals on a worldwide scale.
Professional Background
Paromita R. has an extensive background in the media and entertainment industry, with a career spanning multiple roles and organizations. Prior to her current position, she worked at Nielsen as VP of Content & Operations for the Middle East and Asia Pacific from 2015 to 2019. She also held various positions at What's On India, including VP of Operations & Analytics and AVP of Programming & Analytics. Her earlier experience includes roles at GroupM and WayBeyond Media Pvt. Ltd. Her career began at MPG as a Planning Executive.
Education and Expertise
Paromita R. holds a Bachelor of Arts in English Honors from St. Xavier's College, which she completed from 1997 to 2000. She furthered her education with a Post Graduate Diploma in Communications from MICA, where she studied Media Management from 2001 to 2003. Additionally, she obtained a Diploma in Financial Management from Welingkar Institute of Management in 2012. Her educational background complements her strong analytical skills, particularly in media management.
Key Contributions and Projects
Throughout her career, Paromita R. has made significant contributions to the media and entertainment sector. At Vitrina A.I., she has been instrumental in the development of AI-powered tools that enhance content licensing and acquisition processes. Her work in establishing Vitrina as a global sourcing hub has positioned the company as a leader in the industry. She has also contributed to various analytics and operational strategies in her previous roles, particularly at What's On India and Nielsen.