Ailen Lujo
About Ailen Lujo
Ailen Lujo is a Marketing Director with over twenty years of experience in the book publishing industry. Currently at VIZ Media since 2019, Lujo has held various roles at notable companies including DC Comics, Soho Press, and TOKYOPOP.
Current Role at VIZ Media
Ailen Lujo serves as the Marketing Director at VIZ Media, a position she has held since 2019. Based in the San Francisco Bay Area, she is responsible for overseeing marketing strategies and initiatives that promote VIZ Media's extensive catalog of manga and anime. Her role involves collaborating with various departments to enhance brand visibility and engage with audiences effectively.
Previous Experience in Book Publishing
Ailen Lujo has extensive experience in the book publishing industry, spanning over twenty years. Prior to her current role, she worked at DC Comics in various capacities, including Executive Director of Book, Mass Sales and Trade Marketing from 2017 to 2019, and Director of Trade Marketing from 2011 to 2017. Additionally, she served as Director of Sales and Marketing at Soho Press, Inc. from 2001 to 2011, where she contributed to the development of marketing strategies for a diverse range of publications.
Freelance Work and Adaptation Editing
From 2007 to 2011, Ailen Lujo worked as a Freelance Adaptation Editor for TOKYOPOP. In this role, she focused on adapting content for the manga market, utilizing her editorial skills to ensure that the adaptations resonated with the target audience. This experience added to her breadth of knowledge in the publishing sector.
Education and Academic Background
Ailen Lujo studied at Hunter College, where she earned a Bachelor of Arts degree in English from 1997 to 2000. This academic background provided her with a strong foundation in literature and communication, which has been beneficial throughout her career in marketing and publishing.
Early Career in Bookselling
Before entering the publishing industry, Ailen Lujo managed a bookstore for two years. This experience allowed her to gain hands-on knowledge of bookselling and customer engagement, which has informed her subsequent roles in marketing and sales within the publishing field.