Brad Woods
About Brad Woods
Brad Woods serves as the Chief Operating Officer and Executive Vice President at VIZ Media, where he has worked since 2015. He previously held senior roles at Warner Bros. and DreamWorks Animation, contributing significantly to brand development and revenue growth in the entertainment industry.
Current Role at VIZ Media
Brad Woods serves as the Chief Operating Officer and Executive Vice President at VIZ Media, a position he has held since 2015. In this role, he has directed a comprehensive rebranding initiative that unified brand messaging across all consumer touchpoints. This effort reinforced VIZ Media's leadership in the Anime industry. Additionally, he led the transformation of the company's business model from an IP licensee to a content creator, resulting in an 8% growth in market share. His leadership has also facilitated a restructuring of various teams, contributing to a significant increase in licensing revenue.
Professional Background
Before joining VIZ Media, Brad Woods held notable positions in several prominent companies. He worked at DreamWorks Animation as Senior Vice President of Consumer Products & Retail Business Development from 2008 to 2014. During his tenure, he was responsible for delivering 30% of the division’s annual revenue through an integrated brand strategy for film and television properties. Prior to that, he served as Director of Global Brand Licensing at Warner Bros. Entertainment Group from 2004 to 2008, where he created a $100 million term business that generated $35 million in annual royalty revenues. He also worked at Mattel as Senior Brand Manager from 2000 to 2004.
Education and Expertise
Brad Woods holds a Bachelor of Science degree in Marketing & Entrepreneurship from the University of Arizona. He furthered his education at the USC Marshall School of Business, where he earned a Master of Business Administration (MBA) with a focus on Finance and Marketing. His academic background provides a solid foundation for his expertise in brand management, consumer products, and business development.
Achievements in Brand Development
Throughout his career, Brad Woods has achieved significant milestones in brand development and revenue generation. At VIZ Media, he coordinated a restructuring of the sales, marketing, licensing, and business development teams, which led to a 400% increase in licensing revenue over four years. His strategic initiatives at Warner Bros. reshaped the studio's approach to partnerships and business growth, demonstrating his capacity to drive substantial financial results through innovative brand strategies.