Chantelle Sturt
About Chantelle Sturt
Chantelle Sturt serves as the Head of Global PR & Publicity at VIZ Media, where she has significantly enhanced the company's visibility in the entertainment industry. With a background in public relations spanning various roles at notable organizations, she has successfully directed major campaigns for popular titles such as Demon Slayer and BLEACH.
Current Role at VIZ Media
Chantelle Sturt serves as the Head of Global PR & Publicity at VIZ Media, a position she has held since 2023 in San Francisco, California. In this role, she oversees the company's public relations strategies and initiatives, focusing on enhancing the visibility of VIZ Media in the global market. Her leadership is instrumental in shaping the company's communication efforts and establishing its presence in the competitive landscape of Japanese pop culture.
Previous Experience in Public Relations
Before her current role, Chantelle Sturt held various positions in public relations across different organizations. She worked as the Director of Publicity & Public Relations at VIZ Media from 2019 to 2023. Prior to that, she served as the Director of Communications at Wonderbag Global in 2017-2018 and as the Director of Strategic Relationships at Business Chicks USA from 2015 to 2016. Her earlier experience includes roles at Penguin Random House and O'Leary PR, where she developed her skills in managing communications and publicity.
Educational Background
Chantelle Sturt studied at Monash University, where she earned a Bachelor of Communication with a focus on Public Relations from 2005 to 2008. This educational foundation equipped her with essential skills and knowledge in communication strategies, which she has applied throughout her career in various public relations roles.
Achievements in Public Relations
Chantelle Sturt has successfully secured numerous front-page news stories and features in major publications, including The New York Times, USA Today, and The Wall Street Journal. She directed the North American launch of 'ZOM 100: Bucket List of Dead,' which achieved a Netflix Global Top 10 ranking. Additionally, she led the global PR efforts for Tite Kubo’s 'BLEACH,' contributing to its success on streaming platforms. Her promotional campaign for 'Demon Slayer' resulted in creator Koyoharu Gotouge being named on TIME Magazine’s 'TIME 100 Next' list.
Early Career in Communications
Chantelle Sturt began her career in communications with internships and entry-level positions. She worked as a Communications Intern at St Kilda Football Club in 2005 and held publicity roles at Nine Network Australia from 2006 to 2010. These early experiences provided her with a solid foundation in public relations and helped her develop the skills necessary for her future roles in the industry.