Shânkara Martins
About Shânkara Martins
Shânkara Martins is a Customer Success Specialist with extensive experience in developing customer success strategies and training professionals in the field. She has worked for notable companies such as Mercafacil and Vobi, and has a strong educational background in marketing and business management.
Work at Vobi
Shânkara Martins has been working at Vobi as an Especialista em Sucesso do Cliente since 2021. In this role, Shânkara focuses on enhancing customer satisfaction and ensuring successful product adoption. Responsibilities include developing customer success strategies aimed at activation, retention, and revenue expansion. Shânkara actively participates in webinars and client-focused training sessions, representing the customer success area and sharing expertise with clients.
Previous Experience at Mercafacil
Before joining Vobi, Shânkara worked at Mercafacil as an Analista de Sucesso do Cliente Pleno from 2019 to 2021. During this time, Shânkara structured a customer success and support department from scratch in a technology company. This experience contributed to a strong foundation in customer success management and strategy implementation.
Educational Background
Shânkara studied at ESIC Business & Marketing School, where she achieved a Pós-Graduação in Marketing e Gestão de Negócios from 2017 to 2018. Additionally, she holds a Bacharelado in Publicidade e Propaganda from Instituto de Educação Superior da Paraíba, where she studied from 2010 to 2014. This educational background supports her expertise in customer success and marketing.
Training and Onboarding Experience
Since 2019, Shânkara has been responsible for training and onboarding over 10 professionals in customer success. This role involves sharing knowledge and best practices, ensuring that new team members are equipped to contribute effectively to customer success initiatives.
Career History in Customer Success and Marketing
Shânkara has a diverse career history in customer success and marketing. She worked at TagZag as an Estágio from 2011 to 2012, at CNA Idiomas | Oficial as an Assistente de Marketing from 2012 to 2014, and at AnSata as an Assistente de Fidelização from 2017 to 2019. These roles provided her with a comprehensive understanding of customer engagement and marketing strategies.