Leon Ridderbroek
About Leon Ridderbroek
Leon Ridderbroek serves as the Director of Procurement & Operations at VONQ, where he manages procurement and sales operations teams while utilizing predictive hiring technology. He has a diverse background in strategic partnerships and demand management, having previously held significant roles at Smaato and taken a sabbatical from 2018 to 2021.
Current Role at VONQ
Leon Ridderbroek serves as the Director of Procurement & Operations at VONQ since 2021. In this role, he manages procurement and media partnerships while overseeing sales operations teams. He utilizes predictive hiring technology and smart data to improve recruitment processes, enhancing the efficiency and effectiveness of the company's operations.
Previous Experience at Smaato
Leon Ridderbroek held multiple positions at Smaato, contributing to the company's growth in the digital advertising sector. He worked as Vice President of Global Strategic Partnerships from 2017 to 2018, where he focused on developing strategic relationships. Prior to that, he served as Head of Demand Partnerships EMEA from 2014 to 2016, and as Account Manager for Demand Partners EMEA from 2012 to 2014. His tenure at Smaato spanned over six years.
Sabbatical Break
From 2018 to 2021, Leon Ridderbroek took a sabbatical break, during which he focused on personal development and parental leave. This period allowed him to gain new perspectives before returning to the workforce.
Education and Expertise
Leon Ridderbroek has a strong educational background in business management. He earned a Master of Science (MSc) in Strategic Management from the Rotterdam School of Management between 2009 and 2011. He also completed a Bachelor of Science (BSc) in International Business Administration at the same institution from 2005 to 2009. Additionally, he participated in exchange programs at the University of Otago in New Zealand and the University of Teesside in the United Kingdom.
Background in Management and Law
Leon Ridderbroek studied at the Rotterdam University of Applied Sciences, where he achieved a Bachelor of Business Administration (BBA) from 2001 to 2005. His studies included Management, Economics, and Law, providing him with a comprehensive foundation for his career in procurement and operations.