Ruba Sharafeddine

Senior Product Marketing Manager @ VONQ

About Ruba Sharafeddine

Ruba Sharafeddine is a Senior Product Marketing Manager at VONQ, with a diverse background in design and account management. She has worked in various roles across multiple companies in Lebanon and the UAE, showcasing her adaptability and passion for people, design, and brands.

Current Role at VONQ

Ruba Sharafeddine serves as a Senior Product Marketing Manager at VONQ, a position she has held since 2021. In this role, she applies her expertise in product marketing to drive initiatives that align with the company's strategic goals. Her responsibilities include developing marketing strategies, managing product launches, and collaborating with cross-functional teams to enhance product visibility and market reach. Ruba's experience in various marketing roles contributes to her effectiveness in this position.

Previous Experience in Marketing and Design

Ruba has a diverse background in marketing and design, having worked in several roles across different companies. She was a Senior Account Executive at Momentum Worldwide from 2019 to 2021 and an Account Manager at Wunderman Thompson for four months in 2021. Prior to these roles, she gained experience as a Graphic Designer at Azadea Group and BTL - between the lines. Her hybrid skill set combines design and account management, which enhances her approach to product marketing.

Educational Background

Ruba Sharafeddine earned her Bachelor of Science (BS) in Graphic Design with a Print Emphasis from the Lebanese American University, completing her studies from 2010 to 2014. During her time at the university, she also served as the Chairperson's Assistant in the Graphic Design Department, where she gained valuable insights into the academic side of design. Additionally, she completed her Baccalaureate in Economics & Sociology at Hariri High School II from 2007 to 2010.

Career Development and Internships

Ruba's career development includes several internships that provided foundational experience in the field. She interned at TBWA aD in 2013 and at TBWA izk, where she gained exposure to the advertising industry. Additionally, she worked as an intern at WonderEight. These early experiences contributed to her understanding of marketing and design, paving the way for her subsequent roles in the industry.

Professional Skills and Interests

Ruba possesses a unique skill set that combines design and account management, allowing her to approach product marketing from multiple perspectives. She actively seeks new challenges across various industries, demonstrating her adaptability and versatility as a professional. Ruba has a strong passion for people, design, and brands, which drives her career in product marketing and influences her work in creating impactful marketing strategies.

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