Estiven Castillo
About Estiven Castillo
Estiven Castillo is an Email Marketing Manager at Vosker in Toronto, Canada, where he has worked since 2021. He holds a Bachelor of Business Administration with a dual major in Accounting and Marketing from Université Laval and has furthered his education in Brand Management at the University of Toronto.
Work at Vosker
Estiven Castillo has been serving as the Email Marketing Manager at Vosker since 2021. In this role, he is responsible for ensuring compliance with email marketing regulations, including CASL and CAN-SPAM, to maintain high deliverability rates. He implements A/B multivariant testing strategies to enhance email campaign performance, focusing on maximizing conversions and open rates. Castillo collaborates with graphic designers to set up email campaigns and troubleshoot any issues that arise. He also works closely with brand teams to determine content, dispatch schedules, and target customer segments.
Education and Expertise
Estiven Castillo holds a Bachelor of Business Administration (BBA) with a dual major in Accounting and Marketing from Université Laval, where he studied from 2013 to 2017. He furthered his education at the University of Toronto School of Continuing Studies, completing a program in Brand Management from 2018 to 2019. His educational background provides a strong foundation in both marketing strategies and financial principles, which he applies in his current role in email marketing.
Previous Experience
Before joining Vosker, Estiven Castillo worked as a Senior Marketing Analyst at Hyundai Capital Canada from 2017 to 2021. In this position, he developed skills in data analysis and marketing strategy. Prior to that, he served as a Marketing Coordinator at Entrepreneuriat Laval from 2014 to 2017. His roles in these organizations contributed to his expertise in audience segmentation and targeted marketing communications.
Email Marketing Strategies
In his current position, Estiven Castillo focuses on audience segmentation to deliver tailored messages based on past email engagement and website interactions. He employs various strategies to optimize email marketing campaigns, including A/B testing to determine the most effective approaches. His work ensures that email content resonates with the target audience, improving overall campaign effectiveness.