Алия Бекетова
About Алия Бекетова
Алия Бекетова serves as the head of the retail business support group in the press service at VTB Bank. She has extensive experience in public relations, having previously worked at MegaFon in various PR roles and played a significant part in the integration of the Bank of Moscow into VTB Bank.
Work at VTB
Currently, Алия Бекетова serves as the head of the retail business support group in the press service at VTB Bank. She has held this position since 2015, contributing to the bank's public relations efforts for over nine years. In her role, she is responsible for overseeing communication strategies and ensuring effective media engagement. Her work includes managing press releases, organizing press events, and coordinating media programs to enhance the bank's visibility and reputation.
Previous Experience at MegaFon
Алия Bекетова has extensive experience in public relations from her time at MegaFon. She worked there in various roles, including as a PR manager for business communications from 2014 to 2015, and as a PR manager for special projects from 2009 to 2010. Additionally, she served as a PR manager for regional interaction from 2010 to 2014. Her responsibilities included overseeing PR activities, managing media programs, and organizing interviews with key speakers in major media outlets.
Education and Expertise
Алия Bекетова studied at the Samara State Economic University, where she focused on management and public relations. She completed her studies in management of organizations from 2002 to 2007. Additionally, she pursued a one-year program in public relations from 2006 to 2007. This educational background has equipped her with the skills necessary for her roles in public relations and business communication.
Achievements in Public Relations
Throughout her career, Алия Bекетова has played a significant role in various public relations initiatives. Notably, she was involved in the PR support for the integration of the Bank of Moscow into VTB Bank. She has also organized high-profile sponsorship events, such as the Moscow City Day 2015 at Patriarch's Ponds and the Bank of Moscow Kremlin Cup tennis tournament. Her work has included preparing press releases, news articles, and media comments to facilitate effective communication.
Media Engagement and Event Coordination
Алия Bекетова has coordinated numerous press events, including press lunches and conferences, to enhance media engagement. She has managed the planning and budgeting of PR activities to optimize resource allocation. Additionally, she has supervised regional PR managers, analyzing their performance to ensure alignment with key performance indicators. Her efforts have contributed to the effective communication strategies employed by the organizations she has worked with.