Elizabeth Kennedy
About Elizabeth Kennedy
Elizabeth Kennedy serves as the Commercial Director for the Americas at WARC, where she leads a team of 15 professionals and develops sales strategies to enhance customer retention and growth. With a background in client services and institutional sales, she has held various roles in notable organizations, including National Journal Group and Bloomberg Government.
Current Role at WARC
Elizabeth Kennedy serves as the Commercial Director for the Americas at WARC, a position she has held since 2023. In this role, she leads a team of 15 sales and account management professionals. Her responsibilities include developing and implementing sales strategies aimed at enhancing regional customer retention and driving growth through subscriptions and consultative advisory project sales. Kennedy also acts as the senior liaison for high-level accounts, engaging with leading advertising agencies, brands, and media clients.
Previous Experience at WARC
Prior to her current role, Elizabeth Kennedy worked at WARC as the Head of Sales for the Americas from 2019 to 2023. She also held the position of Business Development Manager at WARC from 2018 to 2019. During her tenure, she contributed to the company's growth and customer engagement strategies, focusing on building strong relationships with clients in the advertising and media sectors.
Career at National Journal Group
Elizabeth Kennedy has extensive experience with National Journal Group, where she held several positions from 2007 to 2012. She started as a Reader Relations Associate and progressed to roles including Manager of Client Services and Senior Manager of Member Services. Her work involved managing client relationships and developing services that catered to member needs, enhancing overall customer satisfaction.
Experience at Bloomberg Government
From 2012 to 2015, Elizabeth Kennedy worked at Bloomberg Government as a Business Development and Account Management Executive. In this role, she focused on business development and account management, contributing to the growth of the organization through strategic client engagement and service delivery.
Educational Background
Elizabeth Kennedy earned her Bachelor of Arts degree in History and Government from William & Mary, where she studied from 2001 to 2005. Her educational background has provided her with a strong foundation in analytical thinking and understanding complex systems, which she applies in her professional roles.