Geoffrey Precourt
About Geoffrey Precourt
Geoffrey Precourt is a U.S. Editor with extensive experience in publishing and editorial roles. He has worked at various notable organizations, including WARC, Time Inc. Custom Publishing, and the San Francisco Examiner.
Current Role at WARC
Geoffrey Precourt has served as the U.S. Editor at WARC since 2008. In this role, he is responsible for overseeing content related to marketing effectiveness and advertising strategies. His work involves curating and editing articles, reports, and insights that support marketing professionals in their decision-making processes. With over 16 years in this position, he has contributed significantly to the organization's reputation in the marketing industry.
Previous Experience in Publishing
Prior to his role at WARC, Geoffrey Precourt held various editorial positions in the publishing industry. He worked at Time Inc. Custom Publishing as Deputy Managing Editor from 1998 to 2001. He also served as Deputy Managing Editor at the San Francisco Examiner for one year in 1985. Additionally, he was the Editor in Chief at Smart Business from 2001 to 2002 and a Contributing Editor at Fortune Magazine from 1995 to 1996.
Founding Role at American Association of Advertising Agencies
Geoffrey Precourt was the Founder and Editor of Agency Magazine at the American Association of Advertising Agencies from 1988 to 1992. In this capacity, he played a key role in establishing the publication as a resource for advertising professionals. His efforts contributed to the magazine's focus on industry trends and insights during its operational years.
Educational Background
Geoffrey Precourt studied at Hamilton College, where he earned his AB degree. His educational background has provided him with a foundation in critical thinking and communication, skills that have been essential throughout his editorial career.