Sai Watson
About Sai Watson
Sai Watson serves as the Head of Sales for EMEA at WARC, where he leads the business development team and supports marketing specialists with evidence-based strategies. Previously, he worked at Kantar Worldpanel UK as a Senior Business Development Executive and holds a BA in French and Spanish from UCL.
Work at WARC
Sai Watson has served as the Head of Sales for the EMEA region at WARC since 2011. In this role, he leads the business development team, focusing on assisting marketing specialists in finding evidence to support their strategies. His work involves collaborating with top advertisers and agencies to enhance marketing effectiveness and drive evidence-based decision-making.
Previous Experience at Kantar Worldpanel UK
Before joining WARC, Sai Watson worked at Kantar Worldpanel UK as a Senior Business Development Executive from 2008 to 2011. During his three years in this role, he was based in London, United Kingdom, where he contributed to business development initiatives and client relationships.
Education and Expertise
Sai Watson studied at University College London (UCL), where he earned a Bachelor of Arts degree in French and Spanish from 2003 to 2007. His educational background has equipped him with language skills and cultural insights that are beneficial in his professional roles, particularly in the EMEA market.
Contributions to Marketing Excellence
In his current position, Sai Watson has been instrumental in assisting global brands and their partners in achieving high standards in marketing and advertising practices. He emphasizes the use of evidence-based strategies to foster marketing excellence and advocates for a culture of understanding best-in-class campaigns and practices.
Industry Engagement
Sai Watson collaborates with eight of the top ten most effective advertisers and twenty-eight of the top thirty most effective agencies globally. His engagement with these industry leaders reflects his commitment to enhancing marketing practices and supporting strategic decision-making in the advertising sector.