Sian Bateman
About Sian Bateman
Sian Bateman is the Manager of Content Analysis at WARC, where she oversees the indexing team and leads the 'Ask WARC' insight service. She has extensive experience in content management and research, previously holding positions at various organizations, including the Institute of Practitioners in Advertising and Kinetic Worldwide.
Current Role at WARC
Sian Bateman serves as the Manager of Content Analysis at WARC, a position she has held since 2016. In this role, she manages the indexing team, which is responsible for cataloguing all content to improve the search experience for subscribers. She oversees the development of the index taxonomy, ensuring that information is organized effectively. Additionally, she leads the in-house insight service 'Ask WARC', where experienced analysts provide responses to marketing inquiries from subscribers. Her responsibilities also include the personal development and training of the content analysis team.
Previous Experience in Advertising and Research
Before her current role at WARC, Sian Bateman accumulated extensive experience in the advertising and research sectors. She worked as an Information Manager at the Institute of Practitioners in Advertising from 2003 to 2012. Following that, she held the position of Research Manager at Contagious Communications from 2012 to 2014. She also served as a Business Analyst at Kinetic Worldwide from 2014 to 2016. Earlier in her career, she worked as an Information Officer at Abbott Mead Vickers BBDO from 1998 to 2002.
Educational Background
Sian Bateman studied at the University of Winchester, where she earned a Bachelor of Arts (B.A.) degree in History and Drama. Her studies took place from 1989 to 1992, providing her with a strong foundation in both historical analysis and dramatic arts. This educational background contributes to her analytical skills and understanding of narrative, which are valuable in her current role in content analysis.
Mental Health Advocacy
In addition to her professional responsibilities, Sian Bateman acts as a mental health first aider. In this capacity, she supports the well-being of her colleagues at WARC, promoting a healthy work environment. Her role in mental health advocacy reflects her commitment to fostering a supportive workplace culture.