Wilson Toh
About Wilson Toh
Wilson Toh is a Regional Business Development & Account Manager with extensive experience in business development and account management across various sectors. Currently, he leads Business Development for Retail Media at FairPrice Group and has a strong background in law and economics.
Work at WARC
Wilson Toh has served as the Regional Business Development & Account Manager at WARC since 2012, accumulating over 12 years of experience in this role. His responsibilities include managing client accounts and driving business development initiatives across the region. His extensive background in business development allows him to effectively connect brands with their target audiences.
Current Role at FairPrice Group
Since 2023, Wilson Toh has held the position of Business Development Lead for Retail Media at FairPrice Group. In this role, he focuses on developing business strategies and enhancing retail media solutions. He has leveraged his expertise to connect brands with over 1 million customers through omnichannel media solutions.
Education and Expertise
Wilson Toh holds a Juris Doctor degree from Singapore Management University, where he studied Law. He also earned a Master’s degree in International Economics & Finance from The University of Queensland. Additionally, he has a Bachelor’s degree in Business Communication with a focus on Public Relations, Marketing, and Organisational Communication from the same university.
Professional Background
Wilson Toh has a diverse professional background that includes roles in various organizations. He worked at FairPrice Group as Adoption Lead, Offline to Online Grocery from 2020 to 2023. Prior to that, he was a Customer Success & Partnerships Manager at Airbnb for Work from 2018 to 2020. His earlier experience includes positions at BMI Research and TrendWatching, where he focused on business development and customer success.
Achievements in Employee Engagement
Wilson Toh has been involved in initiatives to enhance employee engagement. He launched a staff discount program and organized engagement events aimed at fostering a positive workplace culture. He also co-led a parents interest group as part of these employee engagement efforts.