Rich Kulesus
About Rich Kulesus
Rich Kulesus is a Marketing Technology Manager at Watchmaker Genomics, where he integrates and streamlines data across various systems. He has extensive experience in digital marketing and operations, having held positions at several companies including CodeLogic, ArcherDX, and Thermo Fisher Scientific.
Current Role at Watchmaker Genomics
Rich Kulesus serves as the Marketing Technology Manager at Watchmaker Genomics since 2022. In this role, he functions as a liaison among IT, Marketing, Sales, and Support teams. He is responsible for architecting solutions for various systems, including CRM, Marketing Automation, ERP, and other internal and SaaS software. His focus is on integrating and streamlining data across these platforms to enhance operational efficiency.
Previous Experience in Marketing Technology
Rich Kulesus has extensive experience in marketing technology roles. He worked as a Product Marketing Manager at CodeLogic for five months in 2022. Prior to that, he was a Digital Marketing Manager at ArcherDX, Inc. from 2015 to 2019. His role at ArcherDX involved managing digital marketing strategies and operations. Additionally, he served as the Sr. Marketing Operations Manager at Outlier AI for ten months in 2021-2022 and as Sr. Manager of Marketing Operations and Analytics at Samba Scientific from 2019 to 2021.
Educational Background
Rich Kulesus holds a Ph.D. in Experimental Pathology from the University of Utah, where he studied from 2003 to 2011. He also earned a Bachelor of Science degree in Biology from the University of North Carolina at Greensboro, completing his studies there from 1998 to 2003. His educational background provides a strong foundation for his work in marketing technology and data integration.
Technical Skills and Innovations
Rich Kulesus utilizes home-brewed Python-based spiders to gather and database market, conference, and competitor research. He integrates data from multiple platforms using APIs and automations, which allows for a comprehensive view of prospects and customer satisfaction. His ability to streamline data across various systems is a key aspect of his work, which he describes as being 'digital grout'.
Career History in Marketing and Technology
Rich Kulesus has a diverse career history in marketing and technology. He worked at Thermo Fisher Scientific as a Genomics Web Content Specialist from 2012 to 2014. Earlier in his career, he held positions such as SQL Database Manager as an Independent Contractor from 2000 to 2002 and Quality Assurance Technician at MWG Biotech from 2002 to 2003. His varied roles have contributed to his expertise in marketing technology and operations.