Alex Jaffe
About Alex Jaffe
Alex Jaffe serves as the Head of Revenue Strategy & Operations at Watershed, where he has worked since 2023. He has extensive experience in revenue strategy and operations, particularly from his tenure at Procore Technologies, where he played a significant role in the company's growth and successful IPO.
Current Role at Watershed
Alex Jaffe serves as the Head of Revenue Strategy & Operations at Watershed, a position he has held since 2023. He is based in the Miami-Fort Lauderdale Area, FL. In this role, he is responsible for overseeing revenue strategies and operational initiatives that drive growth and efficiency within the organization.
Previous Experience at Watershed
Prior to his current role, Alex was the Head of Revenue Strategy at Watershed from 2022 to 2023. During his seven-month tenure, he focused on developing and implementing revenue strategies that aligned with the company's objectives in the Miami-Fort Lauderdale Area, FL.
Career at Procore Technologies
Alex Jaffe has extensive experience at Procore Technologies, where he held multiple roles from 2014 to 2022. His positions included Sales Development Representative, Sales Enablement Specialist, Manager of Sales Enablement, Director of Sales Enablement, Director of Revenue Operations, Strategy, and Enablement, and Director of Revenue Strategy & Planning. He contributed significantly to the company's growth and expansion during his tenure.
Education and Certifications
Alex studied at UC Santa Barbara, where he earned a Bachelor of Arts (BA) in Economics. He also completed the Technology Management Program, achieving a certificate that complements his professional expertise in revenue strategy and operations.
Achievements in Revenue Operations
Throughout his career, Alex played a key role in Procore Technologies' growth from $10 million to over $500 million in annual recurring revenue (ARR) and contributed to the company's successful IPO in May 2021. He managed revenue operations for various account sizes and led multiple teams focused on strategy, planning, operations, and enablement.