Jezmin Fuentes
About Jezmin Fuentes
Jezmin Fuentes serves as the Vice President of Product at WayBetter, where she focuses on enhancing member health tech experiences. She has a diverse background in product management, having held various roles at companies such as WW (formerly Weight Watchers), Cleo, and Digital Foundry.
Current Role at WayBetter
Jezmin Fuentes serves as the Vice President of Product at WayBetter, a position she has held since 2023. In this role, she leads the development of behavior change products, focusing on enhancing member health technology experiences. Her leadership aims to improve user engagement and outcomes through innovative product strategies.
Previous Experience at WW (formerly Weight Watchers)
Jezmin Fuentes has extensive experience at WW, where she held multiple roles over several years. She worked as a Product Manager for Connect from 2016 to 2018, then as Director of Product Management from 2019 to 2020, and later as Senior Director of Product Management from 2020 to 2021. During her tenure, she launched the Digital 360 membership tier, integrating coach expertise with community support to assist members in achieving their wellness goals.
Work History at Cleo
At Cleo, Jezmin Fuentes served as Senior Director of Product Management - Member Experiences from 2021 to 2022. In this role, she led the development of member-facing products designed to support families through expert guidance. Her contributions focused on enhancing the overall user experience and ensuring that products met the needs of their target audience.
Educational Background
Jezmin Fuentes earned a Bachelor of Arts degree in Political Science, Economics, and International Management Studies from UC San Diego, where she studied from 2003 to 2007. She also holds a Master of International Business from Université Paris Dauphine - PSL, which she completed from 2012 to 2013. Additionally, she studied at Universitat de Barcelona, further expanding her academic credentials.
Early Career Experience
Jezmin Fuentes began her career as a Customer Service Representative at TierraNet Inc. from 2005 to 2006. She then worked as a Research Analyst at Parity Computing from 2008 to 2012. In 2013, she took on the role of Digital Project Manager at Danone for seven months. She also worked at Digital Foundry as an Agile Project Lead from 2013 to 2015, contributing to project management and agile methodologies.