Anissa Botohely
About Anissa Botohely
Anissa Botohely is a Bilingual Content Localization Specialist at Wealthsimple, focusing on French product localization and enhancing user engagement. She has a background in digital project coordination and product specialization, with experience at Novus Health, Nespresso, and Ipsos France.
Current Title and Role
Anissa Botohely is a Bilingual Content Localization Specialist (Eng/Fre) at Wealthsimple. She focuses on developing French product localization strategies to ensure brand consistency and tone across the French product experiences. Her role involves simplifying complex financial language to make user experiences more understandable and humane. She is part of Wealthsimple's UX - Product Content team, contributing to making financial products more accessible and user-friendly. Anissa has been with Wealthsimple since 2021, based in Toronto, Ontario, Canada.
Past Positions and Experience
Anissa Botohely has held several key positions before joining Wealthsimple. She worked at Novus Health / Novus Santé as a Product Specialist from 2017 to 2021 in the Toronto, Canada Area. Prior to that, she served as a Digital Project Coordinator at Nespresso in Paris Opéra for four months in 2015. She also worked as a Digital Project Coordinator at Ipsos France from 2014 to 2016 in the Paris Area, France. These roles have contributed to her extensive experience in digital project coordination and product specialization.
Education and Academic Background
Anissa Botohely studied at the IIM - Institut de l'internet et du multimédia, where she obtained a Master's degree in Information Technology Project Management, with the title of Information Systems and Digital Manager from 2014 to 2016. She also holds a Bachelor's degree in Gestion du Web / multimédia et webmaster from the same institution. This academic background provides her with a strong foundation in IT project management and web/multimedia expertise.
Wealthsimple Contributions
At Wealthsimple, Anissa Botohely plays a crucial role in the UX - Product Content team. Her contributions are directed towards making complex financial products more accessible and user-friendly. She develops strategies for French product localization, ensuring brand consistency and an appropriate tone for the French-speaking audience. By integrating local considerations, she enhances user engagement and contributes to a more intuitive financial experience.
Specialization in Product Localization
Specializing in product localization, Anissa Botohely focuses on creating product experiences tailored to French-speaking users. Her work involves ensuring that Wealthsimple's French product offerings are consistent in brand voice and tone. She aims to demystify complex financial terms and make them more relatable and understandable for users, thereby improving overall engagement and satisfaction.