Amanda K. Parry
About Amanda K. Parry
Amanda K. Parry serves as the Senior Director of Customer Experience and Training, where she implemented a customer community for 50,000 active users. With extensive experience in marketing and communications, she has held various leadership roles across multiple organizations, including Weave, HireVue, and InsideOut Development.
Current Role at Weave
Amanda K. Parry serves as the Sr. Director of Customer Experience & Training at Weave, a position she has held since 2024. In this role, she implemented a customer community that provides training and enablement for 50,000 active users. Her leadership focuses on enhancing customer engagement and ensuring effective training programs are in place.
Previous Experience at Weave
Prior to her current role, Amanda worked at Weave as the Director of Training & Community from 2021 to 2024. During her tenure, she mentored a diverse team that included project managers, writers, editors, coordinators, and graphic designers, contributing to the development of training initiatives and community engagement strategies.
Professional Background
Amanda has extensive experience in marketing communications and customer experience. She worked at HireVue in various roles, including Sr. Manager of CS Content & Community from 2018 to 2019 and Director of CX and Community from 2019 to 2021. Her earlier roles include Director of Marketing Communications at InsideOut Development and Manager of Marketing Communications at Young Living Essential Oils and Uppercase Living.
Education and Professional Development
Amanda studied at the University of Utah, where she earned a Bachelor's of Science in Communications from 1994 to 1998. She has also pursued further education at the David Eccles School of Business, achieving an Executive Leadership Series Certificate since 2017. This educational background supports her expertise in customer experience and marketing communications.
Achievements in Marketing and Communications
Throughout her career, Amanda has conceptualized and created diverse marketing tools for product launches and events. She spearheaded a webinar program that achieved 169% growth in registrants year-over-year and built a content marketing library that increased web conversions tenfold. Additionally, she oversaw public relations activities, including press releases and live events.