Calvin Petersen
About Calvin Petersen
Calvin Petersen is a Senior Communications Manager and Founder of Built by Calvin, based in Bluffdale, Utah. He has extensive experience in communications and public relations, having worked for various organizations including Weave, Brigham Young University, and Men's Wearhouse.
Work at Weave
Calvin Petersen currently serves as the Senior Communications Manager at Weave, a position he has held since 2022. In this role, he has developed a comprehensive strategy for the company's external communications, focusing on audience research to enhance messaging effectiveness. He manages Weave's email marketing channel, ensuring timely fulfillment and optimizing performance for all email deliverables. Prior to his current role, he worked as Communications Manager at Weave from 2020 to 2022, where he collaborated with internal stakeholders to craft messaging that effectively communicates the company's story to customers and prospects.
Background
Calvin Petersen has a diverse professional background, with experience in public relations, marketing, and communications. He began his career at Men's Wearhouse as a Wardrobe Consultant and Visual Merchandiser from 2011 to 2017. He later transitioned to roles in public relations, including positions at Brigham Young University College of Nursing and Method Communications. His experience also includes a role as a Public Affairs Intern with The Church of Jesus Christ of Latter-day Saints in Frankfurt, Germany.
Education and Expertise
Calvin Petersen earned a Bachelor of Arts degree in Communications with a focus on Public Relations and a minor in Business Management from Brigham Young University, completing his studies from 2014 to 2018. He also holds an Associate of Science degree in General Studies from Salt Lake Community College, which he obtained in 2012. His educational background supports his expertise in communications and public relations, enabling him to effectively manage messaging and marketing strategies.
Previous Work Experience
Before joining Weave, Calvin Petersen held various positions that contributed to his professional development. He worked as a Public Relations Assistant at Brigham Young University College of Nursing for four months in 2018 and as a Data Evaluation Team Lead at HYP3R for three months the same year. He also served as Marketing Campaigns Manager and Account Executive at VitalSmarts from 2019 to 2020. His roles have consistently involved communication and marketing responsibilities, enhancing his skill set in these areas.
Achievements
Calvin Petersen has made significant contributions throughout his career, particularly in the field of communications. At Weave, he has implemented strategies that enhance external communications and optimize email marketing performance. His ability to collaborate with internal stakeholders has allowed him to effectively convey the company's messaging across various platforms. His previous roles in public relations and marketing have also equipped him with the skills necessary to succeed in his current position.