Chris Baird
About Chris Baird
Chris Baird serves as the Chief Marketing Officer at Weave, where he has worked since 2022. He has extensive experience in marketing leadership roles, including positions at Adobe and ObservePoint, and has a strong background in demand marketing and web strategy.
Work at Weave
Chris Baird serves as the Chief Marketing Officer at Weave, a position he has held since 2022. In this role, he has played a significant part in transforming Weave into a partner for small businesses, focusing on enhancing customer relationships through modern communication tools. His leadership is aimed at driving customer engagement strategies and promoting the company's SaaS offerings.
Previous Experience in Marketing
Prior to joining Weave, Chris Baird held several marketing leadership roles. He was the Chief Marketing Officer at ObservePoint from 2020 to 2022, and before that, he served as Vice President of Marketing at the same company from 2014 to 2020. His earlier experience includes positions at Adobe, where he worked as Manager of Content and Demand Marketing from 2008 to 2012, and as Manager of Web Strategy and Demand Marketing from 2012 to 2014.
International Marketing Experience
Chris Baird has international marketing experience, having worked as the Global Marketing Manager for Mrs. Fields Famous Brands in Seoul, Korea, in 2007. This role involved overseeing marketing strategies for the Asia-Pacific region. His diverse background includes working in various marketing capacities across different geographical locations.
Education and Expertise
Chris Baird studied at Brigham Young University, where he attended the Marriott School of Business. His education has provided him with a strong foundation in marketing principles, which he has applied throughout his extensive career in marketing leadership roles across multiple companies.
Career Background
Chris Baird has a comprehensive career in marketing, with experience in various roles that span over two decades. He began his career as Director of Sales at BlueSky from 2003 to 2007, followed by a role as Partner Business Manager at Omniture from 2007 to 2008. His extensive experience includes a focus on demand marketing and web strategy, particularly during his tenure at Adobe.