Spencer Dixon
About Spencer Dixon
Spencer Dixon is a Senior UX/UI Designer at Weave, where he has worked since 2020. He specializes in conversion rate optimization and design systems, leveraging his background in multidisciplinary design from the University of Utah.
Work at Weave
Spencer Dixon has been employed at Weave as a Senior UX/UI Designer since 2020. In this role, he leads all aspects of conversion rate optimization, overseeing processes from research and validation to experiment development using React and Next.js. He is responsible for implementing and maintaining feature-flagging, A/B testing, and insight capturing tools. Spencer has pioneered the company's testing and conversion rate optimization processes, establishing a new standard for rigor and results. His work is conducted in a hybrid setting in Utah, United States.
Education and Expertise
Spencer Dixon studied at the University of Utah, where he achieved a degree in Multidisciplinary Design from 2013 to 2017. Prior to that, he completed his high school education at Woods Cross High School, earning a High School Diploma from 2010 to 2013. His educational background provides a strong foundation for his expertise in UX/UI design, particularly in areas such as usability research and design system development.
Background
Before joining Weave, Spencer Dixon worked at ExpertVoice as an Interactive Experience Designer from 2015 to 2020. In this position, he contributed to the design of interactive experiences and collaborated with teams to enhance user engagement. He also served as a Web Content Publisher for The Church of Jesus Christ of Latter-day Saints from 2014 to 2015, where he focused on content management and web standards.
Achievements in Design Systems
Spencer Dixon has created and maintains an expansive design system and pattern library in Figma. This initiative standardizes the design process and ensures consistency across projects. He acts as the de facto owner of the website’s testing and conversion rate optimization initiatives, demonstrating his leadership in establishing effective design practices.
Usability Research and Education
In his current role, Spencer conducts usability research studies to evaluate the effectiveness of design components. He makes data-driven recommendations for improvements based on his findings. Additionally, he educates graphic designers on web standards, including animation and tools like Figma, while also instructing developers on graphic principles such as scale and typography using Adobe Creative Cloud.