WebEngage
WebEngage is a customer engagement and retention platform that offers a range of tools for data management, analytics, campaign orchestration, and omnichannel engagement across various industries.
Services
WebEngage offers a comprehensive customer engagement and retention platform, designed to enhance user experiences across multiple touchpoints. The platform provides a Customer Data Platform with features like Unified User Profile, Data Integrations, and Data Security & Governance. Additionally, it offers tools for Product & Revenue Analytics including Funnels, Paths, Cohorts, Uninstalls, and Live Analytics. Campaign Orchestration is facilitated through their Journey Designer and Relays. The platform also includes Web and App Personalization tools like In-line Personalization, On-site Notifications, and In-app Notifications. Moreover, WebEngage provides robust User Segmentation tools such as Live Segmentation, Static Segmentation, and RFM Modelling, along with Omnichannel Engagement tools including Mobile Push Notification, Email Marketing, Web Push Notification, WhatsApp Engagement, Google Ads, Facebook Ads, and SMS Marketing.
Sector
WebEngage serves a diverse range of industries. These include Travel & Hospitality, E-commerce, Media and Entertainment, Gaming, EdTech, BFSI & Fintech, and D2C sectors. Through its tailored services and industry-specific solutions, WebEngage helps businesses across these industries to effectively engage their users, improve retention rates, and optimize revenue.
Events and Conferences
WebEngage hosts EngageMint, a conference aimed at revolutionizing retention marketing. This event gathers industry leaders and professionals to discuss, initiate, and share insights on the best practices in customer retention strategies, making it a significant event in the marketing calendar.
Publications
WebEngage publishes 'The State of Retention Marketing', the world’s first retention-first magazine. This publication provides in-depth insights, trends, and analysis focused on retention marketing, helping professionals stay informed about the latest developments in this area.
Education and Training
WebEngage operates WebEngage Academy, aimed at nurturing new talent and helping professionals upskill. The academy provides educational resources and training programs designed to empower individuals with the knowledge and skills required for effective customer engagement and retention marketing.