Claire Alloway
About Claire Alloway
Claire Alloway is a Marketing Manager specializing in integrated marketing strategies at Webflow, where she has worked since 2021. She has extensive experience in the software industry and a background in international relations and political science.
Work at Webflow
Claire Alloway has been serving as the Marketing Manager for Integrated Marketing at Webflow since 2021. In this role, she focuses on developing and implementing integrated marketing strategies that align with the company's objectives. Her expertise in the software industry supports her efforts in driving brand awareness and customer engagement.
Professional Experience
Prior to her current position, Claire held several marketing roles in various organizations. She worked at Intrax as a Senior Global Marketing Coordinator from 2010 to 2014 and later as a Global Marketing Manager for a brief period in 2014. She also served as an Associate Marketing Manager at Jobvite from 2014 to 2015, and progressed to Senior Manager of Demand Generation at Jobvite from 2017 to 2019. Additionally, she worked at Optimizely as a Senior Marketing Manager from 2019 to 2021.
Education and Expertise
Claire studied at the University of California, Davis, where she earned a Bachelor of Arts in International Relations and French. She also attended The University of Hong Kong, focusing on Political Science. Her educational background complements her expertise in integrated marketing strategies, particularly within the software industry, and her strong skills in email marketing and lead generation.
Background
Claire's early career included various internships that provided foundational experience in marketing and communications. She interned at Veolia Water in Hong Kong in 2009 and held multiple roles at Intrax in 2010, including Sales and Marketing Intern and On-Site Program Coordinator. Additionally, she gained project management experience as an intern at Head London.
Management Experience
Claire has a demonstrated history of management experience in marketing roles. Her positions at Jobvite and Optimizely involved overseeing marketing initiatives and leading teams to achieve demand generation goals. This experience has equipped her with the skills necessary to manage integrated marketing campaigns effectively.