Hira Qarni
About Hira Qarni
Hira Qarni is a User Researcher at Webflow, where she leads end-to-end user research for the Growth and Marketplace teams. With a background in Human Computer Interaction and experience across various roles in user experience and customer success, she focuses on creating human-centric systems and products.
Work at Webflow
Hira Qarni has been employed at Webflow as a User Researcher since 2022. In this role, she leads end-to-end User Research for the Growth and Marketplace teams. Her responsibilities include gathering insights that inform product development and enhance user experience. With a focus on user-centered design, she contributes to creating effective solutions that meet user needs.
Education and Expertise
Hira Qarni holds a Master's degree in Human Computer Interaction & Human Factors from Rice University, where she studied from 2020 to 2022. She also earned a Bachelor of Arts in Economics with a minor in Computer Science from Pepperdine University, completing her studies from 2011 to 2015. Her educational background equips her with a strong foundation in user research methodologies and human-centered design principles.
Professional Background
Hira Qarni has a diverse professional background that spans various roles in user experience and customer success. Prior to her current position at Webflow, she worked as a User Experience Research Graduate Intern at HBO Max and Workiva in 2022 and 2021, respectively. Her earlier roles include Customer Success Manager at Percy and Business Development and Outreach Manager at Codesmith. She has also contributed to early-stage startups, which shaped her understanding of the importance of user research.
Previous Experience
Hira has held multiple positions that enhance her expertise in user research and customer engagement. She served as a Teaching Assistant for Introduction to Human Factors & Ergonomics at Rice University and worked as an intern at TED Conferences and Crunchbutton. Additionally, she was involved in startup success and membership programs at Station Houston, where she held multiple roles. This varied experience has provided her with insights into both B2B SaaS and consumer technology.
Interests and Passions
Hira Qarni has a strong interest in user research methods and is passionate about creating human-centric systems and products that address real-world problems. She enjoys discussing topics related to user experience and has a personal interest in sourdough bread and secondhand shopping. Her enthusiasm for these subjects reflects her commitment to understanding user needs and preferences.