Nitya Bhaskar
About Nitya Bhaskar
Nitya Bhaskar is a Senior Product Marketing Manager at Webflow, specializing in early-stage product development and pricing strategies in the enterprise B2B software market. With a background that includes roles at Greenhouse Software, GoodRx, HubSpot, and Airtable, Bhaskar has extensive experience in go-to-market strategies and promoting inclusion and diversity within the industry.
Work at Webflow
Nitya Bhaskar has been employed at Webflow as a Senior Product Marketing Manager, focusing on Emerging Products since 2024. In this role, she is responsible for developing marketing strategies for new products aimed at enterprise B2B software markets. Her work involves analyzing market trends and customer needs to effectively position Webflow's offerings.
Previous Experience in Product Marketing
Prior to joining Webflow, Nitya Bhaskar held several roles in product marketing. She worked at Airtable as a Senior Product Marketing Manager, Pricing and Monetization from 2022 to 2023. Before that, she was at Greenhouse Software, where she served as a Product Marketing Manager from 2017 to 2018 and later as Go-to-Market Lead for Greenhouse Inclusion from 2018 to 2020. Her experience includes developing go-to-market strategies and focusing on inclusion and diversity initiatives.
Education and Expertise
Nitya Bhaskar earned her Master of Business Administration (MBA) from The University of Chicago Booth School of Business, where she concentrated in General Management, Entrepreneurship, and Economics from 2020 to 2022. She also holds a Bachelor of Arts (BA) in Economics and Asian American Studies from the University of California, Berkeley. Her educational background supports her expertise in enterprise B2B software marketing and pricing strategies.
Career Background
Nitya Bhaskar began her career at HubSpot, where she participated in the Leadership Rotational Program from 2014 to 2016. She then transitioned to a Product Marketing Manager role at HubSpot from 2016 to 2017. Following her time at HubSpot, she worked at GoodRx as an MBA Intern in Enterprise Solutions for three months in 2021. Her diverse background includes roles in strategic initiatives and product marketing across various organizations.
Strategic Initiatives and Go-to-Market Strategies
Throughout her career, Nitya Bhaskar has developed a strong focus on strategic initiatives and go-to-market strategies. She has significant experience in the enterprise B2B software market, emphasizing pricing and packaging strategies. Her work at Greenhouse Software as Director of Strategic Initiatives for four months in 2020 highlights her capability in leading projects that align with inclusion and diversity objectives.