Tara Murray
About Tara Murray
Tara Murray is the Head of Revenue Operations at Webflow, where she has worked since 2021. She has extensive experience in sales operations, having held various roles at companies such as Xactly Corp, Slack, and Conga.
Current Role at Webflow
Tara Murray serves as the Head of Revenue Operations at Webflow since 2021. In this role, she focuses on analyzing revenue trends and key performance indicators (KPIs) to inform business decisions. She manages a catalog of sales and business intelligence tools to support revenue operations. Her responsibilities include optimizing sales processes and automating key pipeline activities to enhance the efficiency of the salesforce.
Previous Experience at Xactly Corp
Tara Murray worked at Xactly Corp in various roles from 2012 to 2016. Initially, she served as a Sales Development Manager and later transitioned to a Sales Effectiveness Manager. During her tenure, she focused on sales operations and effectiveness, contributing to the optimization of sales strategies and processes. Her experience at Xactly Corp provided her with a strong foundation in revenue operations.
Experience at Slack and Conga
Tara Murray held the position of Sales Operations at Slack from 2019 to 2021. Prior to that, she was the Senior Director of Worldwide Sales & Marketing Operations at Conga from 2016 to 2018. In these roles, she specialized in strategizing and managing the development of sales processes, policies, and procedures, further enhancing her expertise in revenue operations.
Educational Background
Tara Murray obtained her Bachelor's degree in Marketing from the University of Colorado Denver. This educational background has equipped her with the necessary skills and knowledge to excel in her roles within revenue operations and sales effectiveness.
Focus on Sales Optimization
Tara Murray emphasizes the importance of optimizing sales organizations by enabling them to perform the right tasks effectively. She advocates for the automation of key pipeline activities and the optimization of territories to improve overall salesforce efficiency. Her approach aims to enhance productivity and drive better business outcomes.