Taylor Magargal
About Taylor Magargal
Taylor Magargal serves as the Director of Marketing Automation & Technology at Webflow, where he has worked since 2024. He has a background in marketing operations and analytics, with previous roles at Affirm, Dataiku, and PrecisionLender.
Work at Webflow
Taylor Magargal serves as the Director of Marketing Automation & Technology at Webflow, a position held since 2024. Based in Raleigh, North Carolina, Taylor has been instrumental in driving marketing automation strategies and leveraging technology to enhance marketing efforts. This role involves overseeing the integration of marketing technologies and optimizing automation processes to improve efficiency and effectiveness in marketing campaigns.
Previous Experience in Marketing Operations
Prior to joining Webflow, Taylor held various roles in marketing operations. Taylor worked at Dataiku as Senior Director of Marketing Operations & Analytics from 2023 to 2024. Before that, Taylor was with Affirm, Inc. as Senior Growth Marketing Operations Manager from 2021 to 2023. Taylor also gained experience at PrecisionLender, serving as Marketing Operations Manager from 2016 to 2020 and as Marketing Specialist from 2015 to 2016.
Internship Experience
Taylor began their career with internships that provided foundational experience in marketing. Taylor worked at Citrix ShareFile as a Marketing Intern in 2013 and later as a Public Relations Intern in 2014. These roles contributed to the development of skills in marketing analysis and public relations, laying the groundwork for a successful career in marketing operations.
Education and Expertise
Taylor Magargal studied at North Carolina State University, where they earned two Bachelor of Arts degrees. The first degree was in Communication with a focus on Public Relations, and the second was in English, concentrating on Language, Writing, and Rhetoric. This educational background supports Taylor's expertise in marketing communication and strategic messaging.
Interests and Professional Focus
Taylor has a keen interest in emerging technology and predictive models that challenge traditional revenue marketing. Taylor excels in environments that prioritize problem solving and creative innovation. The approach of 'failing fast' is embraced, allowing for rapid iteration and improvement in marketing strategies.