Vivian Hoang
About Vivian Hoang
Vivian Hoang serves as the SEO Lead at Webflow since 2022, bringing extensive experience in SEO and growth marketing to her role. She has held various positions in the marketing field, including leadership roles at Rakuten Rewards and Ebates, and has a strong educational background in Communication Studies from Northwestern University.
Work at Webflow
Vivian Hoang has been serving as the SEO Lead at Webflow since 2022. In this role, she focuses on enhancing the company's search engine optimization strategies and growth marketing initiatives. Her responsibilities include developing content strategies that align with Webflow's business goals. Working remotely, she has adapted to the demands of a digital workspace, leveraging her extensive experience in SEO to drive results.
Previous Experience in SEO and Marketing
Before joining Webflow, Vivian held several significant positions in the SEO and marketing field. She worked as the Director of SEO at Rakuten Rewards from 2019 to 2021 and as a Senior Marketing Manager, SEO at the same company from 2018 to 2019. Her earlier roles include Marketing Manager, SEO at Ebates from 2013 to 2018 and Senior SEO Specialist at Shutterfly from 2012 to 2013. Vivian's career began as a Marketing Specialist at Element Fusion from 2008 to 2011.
Education and Expertise
Vivian Hoang earned a Bachelor of Science degree in Communication Studies with a concentration in Sociology from Northwestern University. This educational background supports her expertise in SEO and growth marketing. She possesses a strong foundation in technical optimizations and link-building strategies, which are essential for driving organic search marketing efforts.
Remote Work Experience
Vivian has extensive experience in remote work environments, having held a remote position since 2022. This adaptability allows her to effectively manage SEO projects and collaborate with teams across different locations. Her ability to thrive in a remote setting complements her skills in delivering results in SEO and growth marketing.
Career Progression in SEO
Vivian's career in SEO has shown a clear progression through various roles and companies. She started as an SEO Strategist at FindLaw, a Thomson Reuters business, from 2011 to 2012, before moving on to positions that increased in responsibility and scope. Her work at companies like Rakuten Rewards, Ebates, and Kapwing reflects her commitment to advancing her expertise in SEO and contributing to business growth through effective marketing strategies.