Korenia Eschert
About Korenia Eschert
Korenia Eschert serves as the Content Lead Marketing DACH at wefox since 2022, bringing extensive experience in content creation and marketing from previous roles at Wayfair and PlusDental, among others.
Work at wefox
Korenia Eschert has been serving as the Content Lead Marketing DACH at wefox since 2022. In this role, she is responsible for leading content marketing strategies within the DACH region, focusing on enhancing brand visibility and engagement. Her position is based in Berlin, where she contributes to the company's mission of transforming the insurance industry through innovative digital solutions.
Previous Experience in Marketing and Content Creation
Before joining wefox, Korenia Eschert held several positions that contributed to her expertise in content marketing. She worked as a Senior Copywriter at PlusDental from 2019 to 2022, where she developed marketing content aimed at enhancing customer engagement. Prior to that, she was a Copywriter and Content Manager at Lesara from 2016 to 2018, focusing on DACH markets. Additionally, she served as a Copywriter for Wayfair in 2018, further solidifying her skills in crafting compelling marketing narratives.
Internships and Early Career
Korenia Eschert began her career with internships that laid the foundation for her future roles. She completed an internship at Verlag Neue Literatur in 2013, which lasted for one month. Furthermore, she worked as a Working Student at Intershop Communications AG from 2013 to 2014, gaining valuable experience in a professional setting. She also served as an Assistant to the Management at Rohnstock Biografien from 2015 to 2016, where she supported management operations.
Education and Expertise
Korenia Eschert holds a Master of Arts (MA) in Literatur, Kunst, Kultur from Friedrich Schiller University Jena, which she completed from 2013 to 2015. Prior to her master's degree, she earned a Bachelor of Arts (BA) in Germanistik und Philosophie from the same university, studying from 2010 to 2013. Her educational background provides her with a strong foundation in literature and cultural studies, which informs her approach to content marketing.