Lorand Heissmann
About Lorand Heissmann
Lorand Heissmann serves as the Head of International Expansion at wefox, where he has worked since 2021. He emphasizes the importance of learning from mistakes in innovation and advocates for a global mindset paired with local actions in business strategies.
Work at wefox
Lorand Heissmann serves as the Head of International Expansion at wefox, a position he has held since 2021. In this role, he focuses on driving the company's global growth initiatives. Heissmann emphasizes the importance of allowing for mistakes during the innovation and expansion processes, which he believes is essential for fostering creativity and adaptability in a rapidly changing market.
Previous Experience at Allianz Partners
Before joining wefox, Lorand Heissmann worked at Allianz Partners as the Director of Automotive Operations from 2017 to 2021. Based in Shanghai, China, he managed operations and strategies within the automotive sector, contributing to the company's growth in the region over a four-year period.
Education and Expertise
Lorand Heissmann studied at the University of Applied Sciences, where he earned a Bachelor of Science degree in International Management and Intercultural Studies from 1998 to 2003. His educational background has equipped him with the skills necessary to navigate complex international markets and foster cross-cultural collaboration.
Strategic Focus and Philosophy
Heissmann advocates for a global mindset while maintaining local actions in business strategies. He emphasizes the combination of innovative ideas with willpower and tenacity as key drivers for successful international expansion. His approach reflects a commitment to balancing global objectives with local market needs.