Malte Bornhöft
About Malte Bornhöft
Malte Bornhöft serves as the Global Creative Director at wefox, where he has worked since 2017. He has a diverse background in content creation, marketing, and branding, with previous roles at companies such as Secret Escapes and flaconi.
Work at wefox
Malte Bornhöft has served as the Creative Director (Global) at wefox since 2017, contributing to the company's branding and creative strategies for seven years. Based in Berlin, he leads the creative direction for global video content, design, and social media initiatives. His responsibilities include developing the wefox Tone of Voice and ensuring brand consistency across various platforms. He also oversees content marketing and sports sponsoring initiatives, managing content creation processes for web, app, print, video, and performance ads. Additionally, he advises and coordinates with creative agencies to enhance brand and PR copy.
Previous Experience
Before joining wefox, Malte Bornhöft held various positions that contributed to his expertise in creative direction and content management. He worked as an Editor DACH at Secret Escapes from 2016 to 2017, where he focused on editorial content for the DACH region. Prior to that, he was an Online Content Editor at Chal-Tec GmbH for five months in 2015. He also served as a Junior SEO Manager at flaconi from 2012 to 2014, and worked as a Copywriter, Editor, and Author at MB Copywriting from 2008 to 2022.
Education and Expertise
Malte Bornhöft studied Rechtswissenschaften at CAU Kiel from 2003 to 2006, achieving a degree in law. He furthered his education at the Hanseatische Akademie für Marketing und Management, where he studied Marketing Kommunikation and earned a Diplom from 2007 to 2009. His educational background provides a strong foundation for his roles in creative direction, content creation, and marketing strategies.
Skills in Content Creation
In his role at wefox, Malte Bornhöft manages various content creation processes, ensuring high-quality output across multiple formats. He oversees the development of content for web, app, print, video, and performance ads. His expertise in content marketing and branding allows him to effectively lead projects that engage audiences and enhance the company's market presence.