Francesca Saunders
About Francesca Saunders
Francesca Saunders serves as the Director of Acquisition Marketing at Wellth, where she applies her expertise in understanding human motives to develop creative solutions. With a background that includes roles at notable companies like Nike and Equinox, she is passionate about inclusive representation and shaping cultural conversations through brand platforms.
Current Role at Wellth
Francesca Saunders serves as the Director of Acquisition Marketing at Wellth, a position she has held since 2023. Based in the Los Angeles Metropolitan Area, she operates in a hybrid work environment. In this role, she focuses on understanding human motives behind business challenges to develop innovative and creative solutions. Her work aims to enhance the company's marketing strategies and drive customer acquisition.
Previous Experience in Marketing
Francesca has a diverse background in marketing, having held various positions prior to her current role. She worked at Proto as an Innovation Strategy Apprentice in 2021 for two months. Her experience includes a role as a Global Brand Digital Intern at Nike in 2015, where she contributed for two months. Additionally, she served as a Senior Copywriter at Equinox in 2019 for two months and as a Manager of Social Media Advocacy at Calvin Klein from 2019 to 2020 for eleven months.
Educational Background
Francesca Saunders holds a Bachelor of Arts in English from Georgetown University, where she studied from 2012 to 2016. She furthered her education at the University of Southern California's Marshall School of Business, earning a Master of Business Administration (MBA) from 2020 to 2022. This combination of a creative background and business education informs her approach to marketing and storytelling.
Passion for Inclusive Representation
Francesca is passionate about inclusive representation and actively uses brand platforms to influence and shape cultural conversations. Her commitment to this cause is evident in her marketing strategies, where she seeks to foster diversity and inclusivity in brand messaging.
Career Development in Copywriting
Francesca has developed her skills in copywriting through various roles. She worked as a Copywriter at Equinox from 2017 to 2019 for two years, where she honed her storytelling abilities. This experience complements her marketing expertise and supports her current focus on creative solutions in her role at Wellth.