Petr Hloušek
About Petr Hloušek
Petr Hloušek serves as the Chief Marketing Officer at Whalebone, where he focuses on enhancing marketing strategies and promoting cybersecurity solutions. He has extensive experience in marketing roles across various companies, including DTZ, Sika, Y Soft, and CBRE, and holds a Master's degree in Economics from Masaryk University Brno.
Work at Whalebone
Petr Hloušek serves as the Chief Marketing Officer at Whalebone since 2021. In this role, he focuses on enhancing marketing strategies through data analytics, aiming to improve the reach of cybersecurity products. He has developed go-to-market strategies specifically targeting Tier 1 Telcos, regional ISPs, and enterprises. Hloušek is also passionate about the telco industry's potential to support Whalebone's mission of protecting one billion users by the end of the decade. He actively promotes the #ConnectedMeansProtected initiative to raise awareness about cybersecurity.
Previous Experience in Marketing
Before joining Whalebone, Petr Hloušek held several marketing roles across different organizations. He worked at Y Soft in various capacities from 2014 to 2021, including Marketing Coordinator, Branding Specialist, and Branding & Event Team Lead. His earlier experience includes positions as a Marketing Manager at DTZ from 2009 to 2012, Marketing Specialist at Sika from 2005 to 2009, and Marketing Coordinator at CBRE from 2013 to 2014. He also served as an Economist at The Office for the Protection of Competition from 2003 to 2005.
Education and Expertise
Petr Hloušek holds a Master’s degree in Economics from Masaryk University Brno, which he completed from 1998 to 2003. He furthered his education by studying Brand Management and Marketing, achieving a Mini MBA with Mark Ritson in 2019. His educational background complements his extensive experience in marketing and branding, particularly in the technology and telecommunications sectors.
Advocacy for Cybersecurity Solutions
Petr Hloušek advocates for zero-disruption, no-installation cybersecurity solutions aimed at the mass market. He emphasizes the importance of making cybersecurity accessible and effective for all users. His initiatives include promoting the #ConnectedMeansProtected campaign, which seeks to raise awareness about the significance of cybersecurity in today’s digital landscape.